About

Selecting our sources

Our team used a publicly available, scraped CSV dataset found on GitHub through a Google search. The dataset, titled raw_player_data.csv, includes information on NBA players from 1990 to 2024, such as name, country of origin, team, all-star appearances, and salary. While the dataset is not officially sourced from the NBA, it provided a strong foundation for analyzing patterns of representation, recognition, and equity for international players over time.

This project examines how barriers and inequalities for international NBA players have changed, and whether performance is fairly recognized regardless of nationality. Rather than just documenting the globalization of the NBA, we focus on when shifts happened, why they happened, and how international players are treated once they make it to the league.

We guided our analysis with the following questions:

1. What are the historical trends of international player representation in the NBA?

2. What factors have been most influential in addressing international barriers?

3. How well do international players perform compared to U.S.-born players?

4. Are international players recognized and compensated fairly (performance-driven) compared to U.S.-born players?

A big part of our research was not just about answering these questions but also about exploring how these aspects of inequality have changed over time and the historical events that have impacted them.

To supplement the dataset, we incorporated secondary sources such as The Journal of Sports Economics, ESPN, and The Athletic, which helped contextualize NBA recruitment, global expansion strategies, and shifts in media representation. We also drew from Data Feminism (Klein & D’Ignazio) to interrogate how data collection and visibility reflect power dynamics, including who gets counted, who gets seen, and whose success gets recognized.

Processing our data

We began by downloading the dataset as a CSV and processing it using Python. In this phase, we filtered for years from 1990 onward, standardized player and team names, and grouped players by region (e.g., Europe, Africa, Latin America). We created calculated fields for whether a player was “International” (i.e., birth country not equal to the U.S.), grouped players by the decade in which they entered the league, and computed metrics such as All-Star selection percentage and career scoring averages. These data transformations allowed us to trace performance, visibility, and entry trends over time.

We exported the cleaned dataset to Excel for formatting and then built our visualizations using Tableau. This included bar charts, scatter plots, and choropleth maps. The visualizations were built with careful consideration of what each chart should communicate and how to reduce noise while maintaining clarity. For instance, the bar chart showing the number and percentage of international players by decade reveals a steep upward trajectory in both metrics, particularly in the 2000s and 2010s. These trends align with NBA globalization efforts, such as Commissioner David Stern’s global expansion campaigns, Olympic basketball dominance, and cultural exports like Michael Jordan. This growth signals how

NBA-driven initiatives helped open the door to international players. Our stacked scatter plot comparing career performance and All-Star recognition shows that, by the 2001–2020 period, international players are performing on par with U.S. players and achieving nearly identical All-Star selection rates. In some earlier decades, international players even surpassed U.S. players in All-Star recognition, revealing that recognition is increasingly tied to performance, not
nationality.
Finally, our series of choropleth maps shows the geographical expansion of international NBA players over time. By mapping international player counts by country for the eras 1945–1980, 1981–2000, and 2001–2020, we documented a clear increase in both the number of represented countries and the volume of players from each. The earliest map featured only 14 countries, while by 2001–2020, the number had grown to 71, and 85 total by 2024.

We layered historical context into our map analysis to support our narrative. For example:
- Canada leads in international representation due to proximity and basketball’s popularity there.
- South America’s growth aligns with the post-2016 Olympic boom and increased exposure to NBA culture and talent.
- Africa’s growth corresponds with NBA development investments (e.g., Basketball Without Borders, BAL).
- China’s rise in representation is linked to the Yao Ming era and the NBA’s expanding media and commercial reach in Asia.

By removing the U.S. from the map, we highlighted these international developments without distortion, allowing a clearer visualization of how access, opportunity, and visibility have expanded globally

Presenting our work

We built our final project website using WordPress on Humspace, UCLA’s digital humanities platform. The site is organized into clearly labeled sections: Home, Narrative, Data Critique, About, and Sources. From the start, our presentation goal was not only to visualize globalization, but to frame it within a narrative about equity, opportunity, and recognition. Our visualizations collectively support the argument that barriers to NBA entry for international players have decreased. That recognition (in the form of All-Star selections and performance stats) has become more equitable.

We chose a clean theme and consistent color schemes to distinguish international and U.S. players (e.g., blue for international, orange for U.S.), ensuring visual clarity across maps and charts. Accessibility features such as alt text, high-contrast palettes, and logical tab navigation were incorporated throughout the site. Each chart is accompanied by narrative captions that tie the visual story directly to our research questions and analysis.

Overall, our findings show that the NBA’s globalization is not just about broader recruitment; it reflects a structural transformation toward greater inclusion and fair recognition for international players. This shift has been driven by NBA-led initiatives (like international development programs and media campaigns), the rise of emerging international superstars, and increased media coverage in foreign countries. Our project illustrates that while inequalities once existed, international players today are achieving parity and are now vital contributors to the NBA’s success and global identity.

Using Elementor on WordPress, we designed the website with a focus on creating a clean and organized layout that balances visuals with readability. Interactive features such as hover effects, clickable filters, and embedded media were incorporated to make the timeline dynamic and engaging rather than static. The design emphasizes both aesthetics and usability, ensuring viewers can easily navigate the data while staying immersed in the narrative. Through consistent formatting, responsive design, and thoughtful use of visuals, the website presents the globalization of the NBA in a way that is both professional and accessible. By combining structured data, historical research, and web design, our project aims not only to inform viewers about the globalization of the NBA but to make that information visually engaging and accessible.

Acknowledgement

We’d like to extend our sincere gratitude to Dr. Jordan Galzynski for your valuable guidance and feedback throughout the development of this project. Your insight challenged us to think critically, deepen our analysis, and refine our approach every step of the way.

Our Team

Jay Horsley

Data Specialist / Content Developer / Data Visualization

Jay is a third-year Computer Science major with breadth requirements in Electrical Engineering and Digital Humanities. As part of the project team, he collated player origin and salary data for use in analysis, as well as creating several data visualizations. He also researched and assembled the timeline and did extensive research to support the team’s conclusions.

Nicole Widjaja

Web Designer / Content Developer

Nicole is a fourth-year student majoring in Music Industry, with a minor in Digital Humanities. She is passionate about working in the entertainment industry, interested in pursuing a career in marketing and brand strategy. As the web designer of the project, Nicole ensured that the website is both visually engaging and user-friendly, balancing aesthetics with functionality. She focused on creating a clean layout, intuitive navigation, and responsive design so that visitors can easily access content across all devices. Nicole also integrated multimedia elements and branding components to reflect the project’s mission and enhance the overall user experience.

Cynthia Maravilla

Project Manager / Content Developer

Cynthia is a fourth-year student at UCLA, double majoring in Psychology and Digital Humanities. As a first-generation Latina student, she is passionate about the power of representation and hopes to pursue a career in media and brand strategy that centers inclusive storytelling. When she’s not curating pitch decks or researching cultural trends, you can find her at concerts, music festivals, or discovering new coffee shops in LA. As the project manager and content developer, Cynthia ensured the team stayed on track by managing deadlines and checking in regularly to offer support. She wrote the About section and the Significance paragraph of the website, helping to articulate the project’s purpose and framing.

Dillon Maheshwari

Data Visualization / Analysis Specialist / Content Researcher

Dillon Maheshwari is a fourth-year student majoring in Data Science and Statistics, with a minor in Data Science Engineering. A member of Bruin Sports Analytics Society and a dedicated fan of basketball and football, Dillon spends much of his free time playing Intramural sports, watching sports, and doing sports analytics research and projects. As the team’s Data Visualization and Analysis Specialist, as well as Content Researcher, he was responsible for developing the project’s charts and maps, conducting statistical analyses, and providing historical context for the data. Dillon’s expertise ensured the visualizations were both accurate and insightful, helping the team interpret major trends such as the global growth of NBA player origins. His enthusiasm for sports and data drives his commitment to understanding and clearly communicating the geographical and social dynamics at play in the NBA’s international evolution.

Kelly Hwang

Project Editor/ Content Developer

Seoyoung Kelly Hwang is a senior majoring in electrical engineering with a technical breadth in digital humanities. She looks forward to pursuing a career in the field of electrical engineering after graduation. As the Editor and content developer she will be in charge of final editing the project and contributing into designing the final project website. She focuses on making sure that the website is visually clear, easy to use and look through, contains accurate information, and is accessible to everyone. She has also contributed to finding citations and resources used for the writings. As someone who is new to the topic of the NBA, she took time to read and learn about the history of men’s basketball, the NBA, and the major events of the NBA to better understand the project.